PSAs

Swim Strong’s Online Social Justice Package

According to Marvin Dunn, historian, “in the whole scope of desegregation, the thing that white people themselves resisted, second only to intermarriage, was swimming with Black people.”(https://www.nbcnews.com/news/nbcblk/black-family-kicked-out-historically-black-pool-highlighting-lasting-impact-n1235532  ) Today, African American children ages 5-19 are 5.5 times more likely to drown in a swimming pool than white children, according to the Centers for Disease Control and Prevention. A 2017 survey by the University of Memphis and the USA Swimming Foundation found that Black children and their parents are three times more fearful...

Product Launch: “Know Before You Go!®, Water Safety For ALL”

  Swim Strong is excited to launch Phase 2 of their new water safety educational programming:    Our world is changing before our eyes and becoming much more watery as a result.   Our water levels are rising more than an inch per year; our storms are becoming much more intense causing significantly more flooding and in many cities our waterfronts are being developed, providing access to a variety of open water situations to people who many not understand the nature and danger...

Lifeguard Lauren Cortright shares how Community Pool in Wauwatosa, Wisconsin Keeps Staff and Patrons Safe

July 17, 2020 As New Yorkers await the reopening of their pools, one may imagine getting right back into the water, sharing a lane with all of their friends, getting that two hour workout in… However, it is important to remember that before things go back to normal, there will be a transitional phase of reopening which may change the way an entire pool functions.   Guards Tommy and Allison practicing social distancing when talking with one another. My name is Lauren Cortright, and...

NY Times Discusses Water Safety on NYC Shorelines

Every year, we loose loved ones to unintentional drowning because people don’t understand the conditions, nature and danger of the water they are getting into. We thank the NY Times for yet again shining the light on the dangers of our shore line and the need for water safety education. From The New York Times: How One Shoreline Took the Lives of 7 Young People: https://www.nytimes.com/2020/06/26/nyregion/rockaway-beach-drownings.html?smid=em-share “Do you see my friends?” A year of tragedy along a strip of New York City beaches. Education is the...

Are Your Enrichment Days Life Saving?

Greetings Educators, I hope this message finds you well.   I am reaching out to help you deliver critical water safety training to your school community.   Why is this so important: Understanding the nature and danger of water is more critical than ever as our water levels are rising over an inch per year and our waterfronts are being developed as never before in our lifetimes. This is making access to open water so much easier for many people who don’t understand the...

Dr. Bruce Shares Information on Performance Psychology

Dr. Bruce Lawrie, PhD, is an internationally renowned psychologist who for 32 years has been specializing in using Applied Performance Psychology techniques to enhance overall psychological and physical well-being to help individuals and teams reach their full life and competitive potential.  As an elite Masters Swimmer himself with 50 plus years of coaching of international medal winners at Paralympics, Olympic and Commonwealth Games, Dr.Lawrie ‘s observations and advice are timely and much welcomed within our swimming community.   He is located in...

Swim Strong in Africa

Come, share my wonderful adventure in East Africa!  I was drawn by a lifelong desire to participate in a photo safari….but that just scratched the surface. While there, I discovered that the African continent leads the world in drowning deaths at more than 20%.  That the ”hotspot” of drowning in Africa is at Lake Victoria, where every year more than 500 people die in its waters.  Not recreational swimmers….but people who made their livelihood on those waters. I was also able to...